Squeezing the Design Process into an Agile world – a real world story

21st of September, 2018 / / 2 Comments

You’ve just been assigned to your first project. It’s to build a product. You’re excited and nervous at the same time, you think – “finally a project I can sink my teeth into, I can adopt design thinking, do my user research, find user pain points with the client and come up with a killer design that everyone loves and I’ll be the new star of my organisation”

You walk into your client’s office, and meet the “scrum master” what’s that again?… [Keep reading] “Squeezing the Design Process into an Agile world – a real world story”

Introduction to User Experience Design

30th of March, 2016 / / No Comments

User Experience is everything that affects a user’s behaviour and interaction with a product or service. It’s about how a person feels, understands, and perceives a product.

Many people confuse User Experience with aesthetics of a product. User Experience Design – rather than focusing just on visual or technical aspects, largely deals with the psychology and behaviour of people.

Also, UX is an umbrella term which comprises of four major disciplines:ux

  1. Information architecture
  2. Interaction design
  3. Visual design
  4. User research

When someone refers to themselves as UX designers, it usually means they have a good understanding of all the four disciplines and are experts at probably a couple of them.

… [Keep reading] “Introduction to User Experience Design”

What UX isn’t

18th of March, 2014 / / 2 Comments

There’s still many common misconceptions about what user experience design (UX, UXD) is amidst many of the companies that need and want to invest in it.

Highlighting the impact of good design, what we’ve seen over the past ten years is that design driven businesses have outperformed America’s Standard & Poor’s 500 large publicly traded companies — by a massive 228%.

Characteristics of design driven businesses are the embedding of design leadership at the highest organisational levels, and a top-down commitment to using design as a catalyst for innovation.… [Keep reading] “What UX isn’t”