The Bottom Line Value of Design

There has been an ever-brightening spotlight put on design and its business value over the past decade. That attention has been earmarked by the sweeping successes of companies who invest in it. I’m not talking about just brand and interface, but a broader definition of design. I’m talking about design as informed planning and deliberate decisions regarding how something looks, how it works and how it makes you feel.

Now more than ever before there’s an electric bustle amidst the startup scene where design is considered critical, often playing an instrumental role in driving success.… [Keep reading] “The Bottom Line Value of Design”

What UX isn’t

There’s still many common misconceptions about what user experience design (UX, UXD) is amidst many of the companies that need and want to invest in it.

Highlighting the impact of good design, what we’ve seen over the past ten years is that design driven businesses have outperformed America’s Standard & Poor’s 500 large publicly traded companies — by a massive 228%.

Characteristics of design driven businesses are the embedding of design leadership at the highest organisational levels, and a top-down commitment to using design as a catalyst for innovation.… [Keep reading] “What UX isn’t”