There has been an ever-brightening spotlight put on design and its business value over the past decade. That attention has been earmarked by the sweeping successes of companies who invest in it. I’m not talking about just brand and interface, but a broader definition of design. I’m talking about design as informed planning and deliberate decisions regarding how something looks, how it works and how it makes you feel.
Now more than ever before there’s an electric bustle amidst the startup scene where design is considered critical, often playing an instrumental role in driving success.… [Keep reading] “The Bottom Line Value of Design”