A Lean Approach to UX design – ASOS case study – Part 1 of 2

4th of November, 2019 / / No Comments

The double diamond seems to be a popular method of approaching design thinking for most UX designers. Discover, Define, Develop, Deliver. But often clients and stakeholders start to run for the hills when they realise that the discover phase involves time consuming user research, research that the client believes they don’t need to do because “they already know their users”. A lean approach to user experience design may be an easier way to sell design thinking to a client as it involves starting with assumptions and creating hypothesis that may solve a problem, then testing these hypotheses with real users in a short time frame.… [Keep reading] “A Lean Approach to UX design – ASOS case study – Part 1 of 2”

A Lean Approach to UX design – ASOS case study – Part 1 of 2

17th of October, 2018 / / 2 Comments

The double diamond seems to be a popular method of approaching design thinking for most UX designers. Discover, Define, Develop, Deliver. But often clients and stakeholders start to run for the hills when they realise that the discover phase involves time consuming user research, research that the client believes they don’t need to do because “they already know their users”. A lean approach to user experience design may be an easier way to sell design thinking to a client as it involves starting with assumptions and creating hypothesis that may solve a problem, then testing these hypotheses with real users in a short time frame.… [Keep reading] “A Lean Approach to UX design – ASOS case study – Part 1 of 2”

Squeezing the Design Process into an Agile world – a real world story

21st of September, 2018 / / 2 Comments

You’ve just been assigned to your first project. It’s to build a product. You’re excited and nervous at the same time, you think – “finally a project I can sink my teeth into, I can adopt design thinking, do my user research, find user pain points with the client and come up with a killer design that everyone loves and I’ll be the new star of my organisation”

You walk into your client’s office, and meet the “scrum master” what’s that again?… [Keep reading] “Squeezing the Design Process into an Agile world – a real world story”

Writing for the Web – that includes your company intranet!

20th of February, 2018 / / No Comments

You can have a pool made out of gold – if the water in it is as dirty and old as a swamp- no one will swim in it!

The same can be said about the content of an intranet. You can have the best design, the best developers and the most carefully planned out navigation and taxonomy but if the content and documents are outdated and hard to read, staff will lose confidence in its authority and relevance and start to look elsewhere – or use it as an excuse to get a coffee.… [Keep reading] “Writing for the Web – that includes your company intranet!”