Why quantitative and qualitative research needs to run together?

19th of December, 2018 / / No Comments

As a UX designer, I am in love with metrics this whole idea that we can just use data for anything and A/B tests is the best way to a great product. I think it’s just one of the worst aspects of the rise of this worship of data. Lots of teams think that quantitative data can solve all of their product problems. 

Only 24% UX professionals are reported using quantitative AND qualitative data to determine success

NN Group “Quant Qual Research in Practice survey with 429 participants”

Quantitative data doesn’t replace designers or design or replace listening to the users and it doesn’t tell us what we should be building.… [Keep reading] “Why quantitative and qualitative research needs to run together?”

What is the difference between POC & MVP? and Which comes first?

15th of September, 2016 / / 1 Comment

In past couple of projects, several clients have asked me this question: What is the difference between POC & MVP? and Which comes first? Most businesses are familiar with these terms but don’t know the exact meaning that’s why they often experience mistakes while building a product. They jump into starting up a development team to build a product. Knowing what each term means is not good enough, you should know when to use them, is vitally important to the success of your next product launch.… [Keep reading] “What is the difference between POC & MVP? and Which comes first?”