I’ve been lucky enough over the last few months to be working on some cool consumer-facing solutions with one of my customers. A big part of the work we’ve been doing in building Minimum Viable Product (MVP) solutions to allow us to quickly test concepts in-market using stable, production ready technologies.
As these are consumer solutions, the Azure Active Directory (AAD) B2C service was an obvious choice for identity management, made even more so by AAD B2C’s ability to act as a source-of-truth for consumer identity and profile information across a portfolio of applications and services.
AAD B2C and Graph API
The AAD B2C schema is extensible which allows you to add custom attributes to an identity. Some of these extension attributes you may wish the user to manage themselves (i.e. mobile phone number), and some may be system-managed or remotely-sourced value associated with the identity (i.e. Salesforce ContactID) that…
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