Come Together: The BA and UX Unicorns

24th of February, 2020 / / No Comments

Welcome to 2020. Yes indeed, we’re at the very top of the new year, where going back to work as a consultant, with bright ideas and an invigorated sense of purpose, may seem challenging when we’re met with the ongoing challenges from pre-existing engagements prior to the holiday break. How can we negate these habitual thoughts of ‘business-as-usual’ and look upon our work moving forward with fresh eyes and perspective? Arguably there is no better time to do this than at the top of the year.… [Keep reading] “Come Together: The BA and UX Unicorns”

What UX isn’t

18th of March, 2014 / / 2 Comments

There’s still many common misconceptions about what user experience design (UX, UXD) is amidst many of the companies that need and want to invest in it.

Highlighting the impact of good design, what we’ve seen over the past ten years is that design driven businesses have outperformed America’s Standard & Poor’s 500 large publicly traded companies — by a massive 228%.

Characteristics of design driven businesses are the embedding of design leadership at the highest organisational levels, and a top-down commitment to using design as a catalyst for innovation.… [Keep reading] “What UX isn’t”