Writing for the Web – that includes your company intranet!

You can have a pool made out of gold – if the water in it is as dirty and old as a swamp- no one will swim in it!

The same can be said about the content of an intranet. You can have the best design, the best developers and the most carefully planned out navigation and taxonomy but if the content and documents are outdated and hard to read, staff will lose confidence in its authority and relevance and start to look elsewhere – or use it as an excuse to get a coffee.… [Keep reading] “Writing for the Web – that includes your company intranet!”

7 tips for making UX work in Agile teams

Agile is here to stay. Corporates love it, start-ups embrace it and developers live by it. So there is no denying that Agile is going nowhere and we have to work with it. For a number of years, I’ve tried to align User Experience practices with Agile methods and haven’t met with great success every time.

But nevertheless, there are a lot of lessons that I’ve learnt during the process and I’m going to share 7 tips that always worked for me.

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Designing for emotion

What is it that makes us advocates of the products we love? Why are we loyal to a few bunch of apps and websites? When I connected the dots, I realised that all the things I love in my life has one thing in common – emotional attachment.

What is emotional design?

Emotional design is a technique of infusing the elements of emotion into product design. It aims to evoke positive emotions and engagement with consumers.… [Keep reading] “Designing for emotion”

Introduction to User Experience Design

User Experience is everything that affects a user’s behaviour and interaction with a product or service. It’s about how a person feels, understands, and perceives a product.

Many people confuse User Experience with aesthetics of a product. User Experience Design – rather than focusing just on visual or technical aspects, largely deals with the psychology and behaviour of people.

Also, UX is an umbrella term which comprises of four major disciplines:ux

  1. Information architecture
  2. Interaction design
  3. Visual design
  4. User research

When someone refers to themselves as UX designers, it usually means they have a good understanding of all the four disciplines and are experts at probably a couple of them.

[Keep reading] “Introduction to User Experience Design”