A Lean Approach to UX design – ASOS case study – Part 1 of 2

4th of November, 2019 / / No Comments

The double diamond seems to be a popular method of approaching design thinking for most UX designers. Discover, Define, Develop, Deliver. But often clients and stakeholders start to run for the hills when they realise that the discover phase involves time consuming user research, research that the client believes they don’t need to do because “they already know their users”. A lean approach to user experience design may be an easier way to sell design thinking to a client as it involves starting with assumptions and creating hypothesis that may solve a problem, then testing these hypotheses with real users in a short time frame.… [Keep reading] “A Lean Approach to UX design – ASOS case study – Part 1 of 2”

A Lean Approach to UX design – ASOS case study – Part 1 of 2

17th of October, 2018 / / 2 Comments

The double diamond seems to be a popular method of approaching design thinking for most UX designers. Discover, Define, Develop, Deliver. But often clients and stakeholders start to run for the hills when they realise that the discover phase involves time consuming user research, research that the client believes they don’t need to do because “they already know their users”. A lean approach to user experience design may be an easier way to sell design thinking to a client as it involves starting with assumptions and creating hypothesis that may solve a problem, then testing these hypotheses with real users in a short time frame.… [Keep reading] “A Lean Approach to UX design – ASOS case study – Part 1 of 2”

User Psychology and Experience

11th of October, 2018 / / No Comments

Often times when designing a product or solution for a customer, in planning and concept development, we might consider the user experience to be one of two (or both) things:

  1. User feedback regarding their interaction with their technological environment/platforms
  2. The experience the user is likely to have with given technology based on various factors that contribute to delivering that technology to them; presentation, training, accessibility, necessity, intuitiveness, just to name a few.

These factors are not solely focused on the user and their role in the human – technology interaction process, but also their experience of dealing with us as solution providers.… [Keep reading] “User Psychology and Experience”