User Psychology and Experience

11th of October, 2018 / / No Comments

Often times when designing a product or solution for a customer, in planning and concept development, we might consider the user experience to be one of two (or both) things:

  1. User feedback regarding their interaction with their technological environment/platforms
  2. The experience the user is likely to have with given technology based on various factors that contribute to delivering that technology to them; presentation, training, accessibility, necessity, intuitiveness, just to name a few.

These factors are not solely focused on the user and their role in the human – technology interaction process, but also their experience of dealing with us as solution providers.… [Keep reading] “User Psychology and Experience”

Squeezing the Design Process into an Agile world – a real world story

21st of September, 2018 / / 2 Comments

You’ve just been assigned to your first project. It’s to build a product. You’re excited and nervous at the same time, you think – “finally a project I can sink my teeth into, I can adopt design thinking, do my user research, find user pain points with the client and come up with a killer design that everyone loves and I’ll be the new star of my organisation”

You walk into your client’s office, and meet the “scrum master” what’s that again?… [Keep reading] “Squeezing the Design Process into an Agile world – a real world story”

Writing for the Web – that includes your company intranet!

20th of February, 2018 / / No Comments

You can have a pool made out of gold – if the water in it is as dirty and old as a swamp- no one will swim in it!

The same can be said about the content of an intranet. You can have the best design, the best developers and the most carefully planned out navigation and taxonomy but if the content and documents are outdated and hard to read, staff will lose confidence in its authority and relevance and start to look elsewhere – or use it as an excuse to get a coffee.… [Keep reading] “Writing for the Web – that includes your company intranet!”

Designing for emotion

9th of April, 2016 / / No Comments

What is it that makes us advocates of the products we love? Why are we loyal to a few bunch of apps and websites? When I connected the dots, I realised that all the things I love in my life has one thing in common – emotional attachment.

What is emotional design?

Emotional design is a technique of infusing the elements of emotion into product design. It aims to evoke positive emotions and engagement with consumers.… [Keep reading] “Designing for emotion”

Introduction to User Experience Design

30th of March, 2016 / / No Comments

User Experience is everything that affects a user’s behaviour and interaction with a product or service. It’s about how a person feels, understands, and perceives a product.

Many people confuse User Experience with aesthetics of a product. User Experience Design – rather than focusing just on visual or technical aspects, largely deals with the psychology and behaviour of people.

Also, UX is an umbrella term which comprises of four major disciplines:ux

  1. Information architecture
  2. Interaction design
  3. Visual design
  4. User research

When someone refers to themselves as UX designers, it usually means they have a good understanding of all the four disciplines and are experts at probably a couple of them.

… [Keep reading] “Introduction to User Experience Design”