A Lean Approach to UX design – ASOS case study – Part 1 of 2

The double diamond seems to be a popular method of approaching design thinking for most UX designers. Discover, Define, Develop, Deliver. But often clients and stakeholders start to run for the hills when they realise that the discover phase involves time consuming user research, research that the client believes they don’t need to do because “they already know their users”. A lean approach to user experience design may be an easier way to sell design thinking to a client as it involves starting with assumptions and creating hypothesis that may solve a problem, then testing these hypotheses with real users in a short time frame.… [Keep reading] “A Lean Approach to UX design – ASOS case study – Part 1 of 2”

A Lean Approach to UX design – ASOS case study – Part 1 of 2

The double diamond seems to be a popular method of approaching design thinking for most UX designers. Discover, Define, Develop, Deliver. But often clients and stakeholders start to run for the hills when they realise that the discover phase involves time consuming user research, research that the client believes they don’t need to do because “they already know their users”. A lean approach to user experience design may be an easier way to sell design thinking to a client as it involves starting with assumptions and creating hypothesis that may solve a problem, then testing these hypotheses with real users in a short time frame.… [Keep reading] “A Lean Approach to UX design – ASOS case study – Part 1 of 2”

Branding the Consultant: what can I do versus where can I add the most value?

Engaging new and potentially challenging clients can always be daunting, particularly when an expectation has been set as to what role you will play as a part of a team. Whether consulting and road-mapping potential outcomes and future work, to delivering a full project. In my time working with Kloud, the broader sense of the term ‘consultant’ appears to be at an all-time high in terms of what it means to the professional marketplace. I view today’s Business Consultant as someone who guides an individual stakeholder or group, based on engaging and understanding given circumstances or a proposed business case, to help make decisions on adopting a specific direction – one which is considered the most appropriate or in their best interest.… [Keep reading] “Branding the Consultant: what can I do versus where can I add the most value?”