User Psychology and Experience

11th of October, 2018 / / No Comments

Often times when designing a product or solution for a customer, in planning and concept development, we might consider the user experience to be one of two (or both) things:

  1. User feedback regarding their interaction with their technological environment/platforms
  2. The experience the user is likely to have with given technology based on various factors that contribute to delivering that technology to them; presentation, training, accessibility, necessity, intuitiveness, just to name a few.

These factors are not solely focused on the user and their role in the human – technology interaction process, but also their experience of dealing with us as solution providers.… [Keep reading] “User Psychology and Experience”

Designing for emotion

9th of April, 2016 / / No Comments

What is it that makes us advocates of the products we love? Why are we loyal to a few bunch of apps and websites? When I connected the dots, I realised that all the things I love in my life has one thing in common – emotional attachment.

What is emotional design?

Emotional design is a technique of infusing the elements of emotion into product design. It aims to evoke positive emotions and engagement with consumers.… [Keep reading] “Designing for emotion”