What UX isn’t
There’s still many common misconceptions about what user experience design (UX, UXD) is amidst many of the companies that need and want to invest in it.
Highlighting the impact of good design, what we’ve seen over the past ten years is that design driven businesses have outperformed America’s Standard & Poor’s 500 large publicly traded companies — by a massive 228%.
Characteristics of design driven businesses are the embedding of design leadership at the highest organisational levels, and a top-down commitment to using design as a catalyst for innovation.… [Keep reading] “What UX isn’t”