A Lean Approach to UX design – ASOS case study – Part 1 of 2

The double diamond seems to be a popular method of approaching design thinking for most UX designers. Discover, Define, Develop, Deliver. But often clients and stakeholders start to run for the hills when they realise that the discover phase involves time consuming user research, research that the client believes they don’t need to do because “they already know their users”. A lean approach to user experience design may be an easier way to sell design thinking to a client as it involves starting with assumptions and creating hypothesis that may solve a problem, then testing these hypotheses with real users in a short time frame.… [Keep reading] “A Lean Approach to UX design – ASOS case study – Part 1 of 2”

A Lean Approach to UX design – ASOS case study – Part 1 of 2

The double diamond seems to be a popular method of approaching design thinking for most UX designers. Discover, Define, Develop, Deliver. But often clients and stakeholders start to run for the hills when they realise that the discover phase involves time consuming user research, research that the client believes they don’t need to do because “they already know their users”. A lean approach to user experience design may be an easier way to sell design thinking to a client as it involves starting with assumptions and creating hypothesis that may solve a problem, then testing these hypotheses with real users in a short time frame.… [Keep reading] “A Lean Approach to UX design – ASOS case study – Part 1 of 2”

The Bottom Line Value of Design

There has been an ever-brightening spotlight put on design and its business value over the past decade. That attention has been earmarked by the sweeping successes of companies who invest in it. I’m not talking about just brand and interface, but a broader definition of design. I’m talking about design as informed planning and deliberate decisions regarding how something looks, how it works and how it makes you feel.

Now more than ever before there’s an electric bustle amidst the startup scene where design is considered critical, often playing an instrumental role in driving success.… [Keep reading] “The Bottom Line Value of Design”