User Psychology and Experience

11th of October, 2018 / / No Comments

Often times when designing a product or solution for a customer, in planning and concept development, we might consider the user experience to be one of two (or both) things:

  1. User feedback regarding their interaction with their technological environment/platforms
  2. The experience the user is likely to have with given technology based on various factors that contribute to delivering that technology to them; presentation, training, accessibility, necessity, intuitiveness, just to name a few.

These factors are not solely focused on the user and their role in the human – technology interaction process, but also their experience of dealing with us as solution providers.… [Keep reading] “User Psychology and Experience”

What UX isn’t

18th of March, 2014 / / 2 Comments

There’s still many common misconceptions about what user experience design (UX, UXD) is amidst many of the companies that need and want to invest in it.

Highlighting the impact of good design, what we’ve seen over the past ten years is that design driven businesses have outperformed America’s Standard & Poor’s 500 large publicly traded companies — by a massive 228%.

Characteristics of design driven businesses are the embedding of design leadership at the highest organisational levels, and a top-down commitment to using design as a catalyst for innovation.… [Keep reading] “What UX isn’t”