Writing for the Web – that includes your company intranet!

You can have a pool made out of gold – if the water in it is as dirty and old as a swamp- no one will swim in it!

The same can be said about the content of an intranet. You can have the best design, the best developers and the most carefully planned out navigation and taxonomy but if the content and documents are outdated and hard to read, staff will lose confidence in its authority and relevance and start to look elsewhere – or use it as an excuse to get a coffee.… [Keep reading] “Writing for the Web – that includes your company intranet!”

What UX isn’t

There’s still many common misconceptions about what user experience design (UX, UXD) is amidst many of the companies that need and want to invest in it.

Highlighting the impact of good design, what we’ve seen over the past ten years is that design driven businesses have outperformed America’s Standard & Poor’s 500 large publicly traded companies — by a massive 228%.

Characteristics of design driven businesses are the embedding of design leadership at the highest organisational levels, and a top-down commitment to using design as a catalyst for innovation.… [Keep reading] “What UX isn’t”