Tag: personas

The double diamond seems to be a popular method of approaching design thinking for most UX designers. Discover, Define, Develop, Deliver. But often clients and stakeholders start to run for the hills when they realise that the discover phase involves time consuming user research, research that the client believes they don’t need to do because “they already know their users”. A lean approach to user experience design may be an easier way to sell design thinking to a client as it involves starting with assumptions and creating hypothesis that may solve a problem, then testing these hypotheses with real users in a short time frame.… [Keep reading] “A Lean Approach to UX design – ASOS case study – Part 1 of 2”

The double diamond seems to be a popular method of approaching design thinking for most UX designers. Discover, Define, Develop, Deliver. But often clients and stakeholders start to run for the hills when they realise that the discover phase involves time consuming user research, research that the client believes they don’t need to do because “they already know their users”. A lean approach to user experience design may be an easier way to sell design thinking to a client as it involves starting with assumptions and creating hypothesis that may solve a problem, then testing these hypotheses with real users in a short time frame.… [Keep reading] “A Lean Approach to UX design – ASOS case study – Part 1 of 2”