Branding the Consultant: what can I do versus where can I add the most value?
Engaging new and potentially challenging clients can always be daunting, particularly when an expectation has been set as to what role you will play as a part of a team. Whether consulting and road-mapping potential outcomes and future work, to delivering a full project. In my time working with Kloud, the broader sense of the term ‘consultant’ appears to be at an all-time high in terms of what it means to the professional marketplace. I view today’s Business Consultant as someone who guides an individual stakeholder or group, based on engaging and understanding given circumstances or a proposed business case, to help make decisions on adopting a specific direction – one which is considered the most appropriate or in their best interest.… [Keep reading] “Branding the Consultant: what can I do versus where can I add the most value?”