What is it that makes us advocates of the products we love? Why are we loyal to a few bunch of apps and websites? When I connected the dots, I realised that all the things I love in my life has one thing in common – emotional attachment.
What is emotional design?
Emotional design is a technique of infusing the elements of emotion into product design. It aims to evoke positive emotions and engagement with consumers.… [Keep reading] “Designing for emotion”